October 3-7 | Starting at $500Wild Oats
Campaign
THE OPPORTUNITY
A 360º campaign with Walmart and Fresh & Easy aimed at busy parents. Branded “Made for Real,” it positioned Wild Oats as trustworthy, transparent, and health-conscious. Tactics included OOH, in-store displays, a brand landing page, and partner user-generated micro-sites.
CREDITS
Agency: Lunchbox, LLC. (now Mirum Shopper)
Art Director: Emily Denis
Designer(s): Emily Zarnow
Copywriter: Alyssa Albert
We developed a campaign concept designed to work across multiple platforms, from print advertising to experiential social activations and in-store point-of-sale materials. The idea ties each channel together with a consistent creative thread to ensure a seamless brand experience.
A Walmart endcap that brings the Wild Oats “Made for Real” campaign to life. It uses warm, natural textures, bold ingredient-focused copy, and oversized product photos to create a friendly, wholesome look that stands out and emphasizes real, recognizable ingredients.