Kraft Food's Cooking Up Good
THE OPPORTUNITY
I was the lead designer and art director of the Kraft Foods + Walmart partnership. During this partnership we created a campaign “Cooking Up Good” that included a seasonal brand engagement site hosted on Walmart.com. The site featured interactive recipes, video content, sweepstakes offers and the opportunity to add Kraft Foods products to their shopping cart directly from the page.
ROLE
Campaign, Web, Photography, Video
CREDITS
Agency: Lunchbox, LLC.
Creative Director: Scott McFarlin
Art Director: Emily Zarnow
Designer(s): Emily Zarnow
Copywriter: Alyssa Albert
Kraft Foods - Cookin' Up Good
Working with Lunchbox, LLC (now Mirum Shopper) I was the Lead Designer and primary Art Director of the Kraft Foods + Walmart partnership. During this partnership we created a campaign “Cookin’ Up Good” that included a seasonal brand engagement site hosted on Walmart.com. The site featured recipes, video content and sweepstakes offers and the opportunity to instantly add Kraft Foods products to their shopping cart directly from the page.
Photography Styling
In order to showcase content that felt authentic to our campaign, we partnered with 2010 Studios and Lew Robertson to produce beautiful, down-to-earth, recipe imagery. I worked closely with the photographer and food stylists on set we created delicious, mouthwatering photography to be featured in both the brand engagement page and the interactive digital cook book.
SUPPORTING RECIPE VIDEO CONTENT
I conceptualized and art-directed, alongside 1101 Studios, playful recipe videos to support the recipes featured on the Walmart Brand Engagement Page.