VCA Animal Hospitals
Visual Identity Rebrand +
Design
THE OPPORTUNITY
Leading the rebrand for VCA to connect with a new generation of pet owners and clearly communicate the full spectrum of care and services they provide.
ROLE
Brand Identity, Photography Styling + Production, Business Suite, Signage, Interior Design Direction, Web and App Design Direction, Marketing Collateral, Style Guide, Tradeshow/Experiential Design
CREDITS
Agency: Clever Creative
CCO: Shannon Gabor
Creative Director: Emily Zarnow
Director of Strategy: Michelle Killoran
Designer(s): Bella Betiato (Sr. AD), Kristia Gonzales, Meredith Godwin-Kresge
Account Manager: Gloria Balboa
The VCA logo was redesigned to feel modern, distinctive, and world-class. Its caret-shaped icon represents “the power of VCA” with three segments symbolizing the brand’s caring, capable, and connected attributes. The blue was retained as a link to VCA’s previous identity.
Consumer
awareness
campaign
Thoughtfully crafted to elevate what matters most.
