Brightside California Kitchen
Visual Identity
Naming
Signage
THE OPPORTUNITY
Evolving the restaurant’s name, designing a refreshed visual and verbal identity system, and delivering comprehensive brand guidelines to guide consistency across internal and external executions.
CREDITS
Agency: Clever Creative
Creative Director: Emily Zarnow
Designer(s): Emily Zarnow, Jocelyn Alonzo
The Brightside logo was designed with the spirit of California in mind.
