THE OPPORTUNITY
Transitioning Brigid Titgemeier’s brand from her personal brand identity as Being Brigid, to functional nutrition and health consulting business Being Functional Nutrition was a no-brainer. BFN offers virtual programs and health coaching that provide a personalized, data-driven approach to healing using food as medicine and we wanted the brand to reflect that. With rich, food-inspired colors, custom hand drawn elements, and a logo refresh that pays homage to the brand that started it all, we create an identity that is warm, welcoming and easy to digest.
ROLES
Rebrand, Photography Styling, Web Design, UI/UX
CREDITS
Creative Director: Emily Zarnow
Designer: Emily Zarnow
Project Management: Meirav Sakalowsky
Web Development: DevPhase.io
Along with the rebrand, we also launch BFN’s guided group program called The Being Collective. This program includes live group coaching, educational modules, and community support. With that in mind, we knew the program needed an app. So I set out to design an application for The Being Collective that would deliver a seamless, user-friendly experience, making it easy for members to access meal plans, join coaching sessions, and engage with educational content, all within a clean, calming interface that reflects the brand’s wellness-driven mission.