THE OPPORTUNITY
At Clever Creative, my team and I led a brand refresh for VCA to connect with a new generation of pet owners and clearly communicate the full spectrum of care and services they provide.
ROLE
Brand Identity, Photography Styling + Production, Business Suite, Signage, Interior Design Direction, Web and App Design Direction, Marketing Collateral, Style Guide, Tradeshow/Experiential Design
CREDITS
Agency: Clever Creative
Creative Officer: Shannon Gabor
Sr. Art Director/Lead Designer: Emily Zarnow
Designer(s): Bella Betiato, Kristia Gonzales, Meredith Godwin-Kresge
Project Manager: Gloria Balboa
Between 2023-2025 we’ve utilized VCA's refreshed employee positioning to help deliver on the VCA experience across varying veterinary conferences. Each year, the theme evolves and VCA's brand narrative touches both physical and digital spaces, from interactive digital touch points to merchandise and large-scale kaleidoscope-like window clings.
We launched a multimedia brand awareness campaign in Denver and Houston. The digital touch points and out-of-home ads highlight the powerful impact VCA makes in the lives of pets and their people, every day.
To keep the VCA Animal Hospital brand feeling innovative, authentic, and distinct in the pet care space, we led a series of Associate-focused photoshoots with our photographer partner, Jay Reilly. Featuring real veterinarians and pets in both lifestyle and portrait settings, these shoots captured genuine moments of care and connection. The imagery was used across internal and external channels—from marketing and social media to recruitment and training—reinforcing brand consistency and emotional resonance.