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THE OPPORTUNITY
Working with the founders of this pioneering cannabis brand we lovingly crafted a core brand positioning and identity system capable of growing as they launched new product lines across various segments.
ROLES
Strategy, Brand Identity, Print, Packaging, Photography, Social Media
CREDITS
Agency: Clever Creative
Creative Director: Amy Wilk
Art Director: Emily Zarnow
Designer(s): Emily Zarnow, Anthony Perez
Photography: Emily Zarnow
Copywriter/Strategy: Michelle Seekamp
We developed a social media presence for PUREXTRACTS that speaks to not only the purity of their oils, but also to their good intentions. From the strategic POV (for both of their brand, P2 and Preserve), to the vibrant visuals, we highlighted a shared passion for hands-on innovation and the positive impact it can have in people's lives.